Search Results for: Mann Christopher B

Is There Backlash to Social Pressure? A Large-scale Field Experiment on Voter Mobilization

Mike Lee sent Republican voters their neighbors’ turnout records, hoping that Republicans would use this information to mobilize one another to vote. Instead, he was accused of unethically violating voter privacy In 2008, Gerber et al. published a pioneering study of mobilization. Using heavy-handed tactics, they found that they could shame people into voting (read […]

Introduction to Social Pressure and Voting: New Experimental Evidence

Voting is like pornography. Non-voting, like pornography, is frowned upon, so folks try to keep it private. But once you threaten to publicize that private behavior, it changes. Two years ago, Gerber, Green, and Larimer (2008) shook up research on turnout with a stunning experimental result: You can raise turnout dramatically with a postcard. Not […]