Tag Archives: campaign advertising

Campaign Communications in U.S. Congressional Elections

The authors have identified a cheap, easy way to capture a fuller sample of current campaign messages. We’ve long known that most voters pay little attention to campaign rhetoric; they pay far more attention to partisanship, incumbency, and other easily accessible considerations (although rhetoric certainly has its place). Still, candidates work hard to develop arguments […]

Framing Public Opinion in Competitive Democracies

The public wouldn’t get the policies it wants; it would get the policies it was duped into wanting. In a democracy, politicians and policy outcomes should be responsive to changes in public opinion. But what if politicians (or others, such as media commentators) were able to manipulate public opinion through propaganda or other, more subtle […]

Effects of “In-Your-Face” Television Discourse on Perceptions of a Legitimate Opposition

Why can some Americans agree to disagree with their “worthy opposition” while others dismiss their political opponents as irrational lunatics? Do we truly believe that ALL red-state residents are ignorant racist fascist knuckle-dragging NASCAR-obsessed cousin-marrying road-kill-eating tobacco-juice-dribbling gun-fondling religious fanatic rednecks; or that ALL blue-state residents are godless unpatriotic pierced-nose Volvo-driving France-loving left-wing Communist latte-sucking […]